Return to Press Releases
MARKETLINX® SOLUTIONS HELPS
REALTORS® COMPLY WITH ANTI-SPAM LAWS®
—Recent
Enhancement Protects Users From Email Violations and Potential Fines—
SANTA
ANA, Calif., July 26, 2005 –MarketLinx Solutions, a division
of First American Residential Group and a member of The First American
Corporation
(NYSE: FAF) family of companies, today announced the addition of a new “opt-out” feature
to the company’s industry-leading, Web-based multiple listing service
(MLS) platform. The opt-out feature was recently added to the robust Listing
Email package within the MarketLinx TEMPO™ system to protect REALTORS®
from inadvertently violating federal anti-spam laws.
The TEMPO™ Listing Email package
enables users to send listings from any search result, facilitating instant
notification of available properties to potential customers. In keeping with
federally mandated anti-spam laws requiring opt-outs for unsolicited emails,
each message contains a link to an opt-out form, enabling recipients to request
exclusion from future email solicitations. This important feature ensures
that TEMPO users cannot inadvertently send emails without the opt-out, protecting
them from potential fines of up to $11,000 resulting from violations of the
CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography
and Marketing Act).
"Technology and service are the key differentiating
factors among the major MLS service providers,” said Doyal Hodge,
president of MarketLinx Solutions. “We are consistently improving
our systems to create new levels of service and efficiency for our
customers.”
The
opt-out feature was first installed for the Pinellas REALTOR® Organization
and West Pascow Association of REALTORS® in
west central Florida and is currently being scheduled for implementation
throughout the MarketLinx
customer base.
About MarketLinx Solutions
A division of First American Residential Group, MarketLinx began operating
as a privately held company in 1996 and was acquired by The First American
Corporation in September 2003. Headquartered in Knoxville, Tenn., MarketLinx
employs more than 140 people and currently provides MLS services to over 285,000
Realtors in 20 states. The company’s TEMPO MLS system is used by more
major MLSs than any other browser-based software system, supporting MLSs ranging
in size from 1,000 to more than 30,000 subscribers, including REALTORS® in
such key markets as Houston, Atlanta, Phoenix, Memphis, Dallas and San Diego.
More information on MarketLinx can be found at www.marketlinx.com.
About The First American Corporation
The First American Corporation (NYSE: FAF), a Fortune 500 company that traces
its history to 1889, is the nation’s largest data provider. First American
combines advanced analytics with its vast data resources to supply businesses
and consumers with valuable information products to support the major economic
events of people’s lives, such as getting a job, renting an apartment,
buying a car or house, securing a mortgage and opening or buying a business.
The First American Family of Companies, many of which command leading market
share positions in their respective industries, operate within six primary
business segments, including: Title Insurance and Services, Specialty Insurance,
Mortgage Information, Property Information, Credit Information and Screening
Information. With revenues of $6.72 billion in 2004, First American has 31,000
employees in approximately 2,000 offices throughout the United States and abroad.
More information about the company and an archive of its press releases can
be found at www.firstam.com.
Contact:
David Schulz
Corporate Communications
The First American Corporation
714.800.3298
dschulz@firstam.com
# # #
Return to Press Releases
|
