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Helki McLeod
Vice President,
Marketing
As Vice President of Marketing, McLeod is responsible for overseeing
and implementing the marketing strategy for First American's residential
offering, comprised of core settlement products and technology tools
that benefit the real estate broker and agent, as well as the associations
and MLSs that service them.
Prior to joining First American in October 2004, McLeod supported
the marketing efforts for the mortgage, lender and real estate offerings
of Fidelity National Financial, Inc. During her tenure with the company,
she held various positions, including Director of Marketing, managing
a team that supported several business units, with a primary focus
on the company’s residential real estate offering. McLeod's
key responsibilities involved the marketing, strategizing and branding
of the entities within the division as real-time technology and service
providers for their respective markets. McLeod also played a significant
role in the launch of a new service designed to increase rankings
of agent and broker Web sites on the major Internet search engines.
E-mail: hmcleod@firstam.com
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